Now Shaun King needs to be a style mogul.
The controversial civil rights activist, dogged by allegations of shady dealings and an absence of transparency in his charitable fundraising, is now peddling a line of T-shirts and hoodies on social media.
“Instagram. That is only for you,” King posted Wednesday to his 3.8 million Instagram followers. “Solely promoting them right here to our non-public group.”
The gathering, dubbed “A Actual One” and within the works for greater than a yr, launches subsequent month, claimed King, 41.
King didn’t put up any pictures of the brand new merchandise.
Followers of the activist had been invited to e-mail him for a sneak peek and advance buy, in line with King’s Instagram profile, however signing up didn’t deliver a direct response.
An Instagram account for “A Actual One” has clocked 76,000 followers.
King has helped increase $3.2 million for a Black Lives Matter political motion committee however different activists need to know the way that cash was spent — and one younger sufferer’s mother blasted him for looking for donations with out her permission.
The announcement of the brand new enterprise comes on the heels of pleas that King made to his followers, begging for money to assist his household transfer from their North Brunswick, NJ, property after The Put up featured the house in a narrative final month.
The sprawling five-bedroom, 3,000 sq. foot lakefront property, was purchased by King’s spouse Rai-Tonicia King, an educator and PhD candidate, for $842,000 final yr, in line with public information. The household moved from a luxurious rental in downtown Brooklyn earlier this yr, information present.
“We now must discover a new residence, relocate and have 24/7 safety,” King claimed in a tweet earlier than deactivating his Twitter account final week.
“The prices are outrageous. And to be frank — we simply don’t have it,” mentioned the daddy of 5, who additionally set his Instagram to “non-public,” blocking most people from seeing his posts, additionally wrote.
There was no “on the market” signal on the property final week, and no 911 calls made out of the property between July 31, when The Put up’s story first appeared, and this week, in line with the North Brunswick police, who responded to a Freedom of Info request submitted by The Put up.
However, King’s supporters, together with Texas civil rights lawyer Lee Merritt, requested for donations to the household’s Venmo accounts.
“What is going on to the King household is essentially unfair and heartbreaking however for the sake of the protection of their kids they’ve to maneuver,” Merritt mentioned. “Safety advisors have cautioned them to take action shortly. That is an costly proposition and can pressure them to promote their residence at a loss.”
Even Hollywood actress Sharon Stone provided to assist King.
“For those who want a spot to remain within the meantime my guesthouse is yours behind guarded gates,” mentioned Stone in an Instagram put up final week.
However others accused the activist of grifting.
“Y’all Shaun King is taking part in in y’all face. Final week, he wanted cash to maneuver his household out, now he’s asking y’all to provide him cash to purchase his new hoodies,” mentioned journalist Ernest Owens in an Aug. 11 tweet. “It’s nearly like he has no backbone or care…”
King didn’t reply to a request for remark.