A Chinese language smartphone maker simply took a giant chunk out of Apple.
Beijing-based Xiaomi shipped extra smartphones worldwide than Apple throughout the second quarter of this 12 months — edging previous the iPhone maker for the primary time, in keeping with a report.
Xiaomi was accountable for 17 p.c of all smartphone shipments throughout the April-through-June interval, whereas Apple shipped 14 p.c, in keeping with the report by market analyst Canalys. In the meantime, South Korean big Samsung held onto the No. 1 spot, with 19 p.c of shipments.
The report comes as Apple pushes high-end gadgets just like the iPhone 12, a few of which include sticker costs of greater than $1,000.
Xiaomi, against this, sells telephones which are 75 p.c cheaper than iPhones and 40 p.c cheaper than Samsung gadgets, giving the corporate a leg up within the creating world, in keeping with Canalys analysis supervisor Ben Stanton.
Whereas Samsung held onto the highest spot within the second quarter, Xiaomi seems to be quickly gaining traction. The Beijing-based firm’s worldwide shipments elevated by 83 p.c year-over-year, in comparison with 15 p.c at Samsung and a paltry 1 p.c at Apple.
“Xiaomi already has its sights set on the subsequent prize: displacing Samsung to turn into the world’s largest vendor,” mentioned Stanton.
“Xiaomi is rising its abroad enterprise quickly,” Stanton mentioned, including that its shipments elevated greater than 300 p.c year-over-year in Latin America and 150 p.c in Africa.
This isn’t the primary time a Chinese language telephone maker has overtaken Apple. Shenzhen-based Huawei surpassed Apple in smartphone gross sales for the primary time in 2018 — earlier than being primarily barred from the worldwide market via US sanctions levied by the Trump administration.
Huawei was not current in Canalys’ record of the highest 5 smartphone makers within the second quarter of 2021. However the rankings have been rounded out by two different Chinese language smartphone makers — Oppo and Vivo — which have been every accountable for 10 p.c of worldwide smartphone shipments.
Apple and Xiaomi didn’t instantly reply to requests for touch upon the report.